Harnessing community radio for change: A participatory approach to menstrual health and hygiene awareness in under-served women

Abstract

This study explores the effectiveness of a participatory communication approach in qualitative method utilizing Anna Community radio 90.4 MHz, and physicians to improve menstrual health hygiene awareness among 280 community women near Kotturpuram and Kannigapuram in Chennai of Tamilnadu. Anna Community Radio (Anna CR) is the first campus community radio in India, which is established in 2004, February, reaching the local community in vernacular language. The purpose of Anna CR is to elevate the local community residing near the campus Anna University, Chennai, by sharing knowledge and creating awareness on healthcare, education, female literacy, self-employment, unpolluted environment, etc. Programmes are produced by the women community people focussing women. In interview shows, local communities were engaged by invited specialists, who promoted engagement and used communication to influence behavioural change. This community engagement produced significant impact by successfully delivering medium messages. The intervention focused on disseminating accurate information, addressing cultural taboos, and promoting mensural hygienic practices through culturally sensitive and accessible communication strategies. Pre and post-intervention assessments revealed a significant increase in participants' knowledge levels regarding menstrual health and hygiene. The findings underscore the potential of participatory communication strategies, particularly community radio and role models like physicians, in addressing public health challenges in underserved communities.